Why brighter shaving?

We got tired of razors that don’t last any longer than a basic plastic disposable, so we set out to design the best refillable razor on the planet and created our award winning brighter shaving system.

Our 'StaySharp' blades are the longest-lasting on the market so you replace them less often, saving you money and reducing waste.

From £1.75 per blade cartridge, with free delivery on razors and refills.

Subscription starter packs now only £4.95 (were £7.95)

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A brighter shave

Why brighter?

6 of the sharpest blades on the planet perfectly spaced to prevent clogging. Fewer strokes means each blade lasts longer whilst continuing to deliver the smoothest, gentlest, irritation-free shave every time.


Unisex. All hair types & all parts of the body. No paying more for the ‘ladies’ version of the same razor. Plus, no need to buy more than 4 blades at a time. Free postage and a no-quibble refund policy.


Cruelty free & vegan friendly. Up to 50% less plastic than other brands and all packaging is recycled and recyclable or compostable. 1% of revenue donated to our partner charity Crisis UK.

A British brand

Everything is shipped from our Hertfordshire HQ, so you’ll never have delays or be without a blade.

A better razor by design...

From our Hertfordshire HQ, we brought together stunning and functional Finnish design, the most durable Swedish steel and the most advanced German blade sharpening technology to create our longer lasting razors.

Uncompromising from the outset, our razors are designed to deliver the smoothest possible shave, with blades that last longer than any other refillable razor.

The clever blade configuration includes larger gaps for easier rinsing and no clogging.

Why unisex? Because whether you’re shaving chins, legs, pits (or bits), you want smooth and you want your blades (and your razor) to last. Gender is simply marketing and it’s irrelevant to the design.

Read our story

Convenience and control...

After trying out thousands of blades, and subscribing to razor clubs that made it difficult to leave, we created brighter because we wanted something better.

Our subscription service is convenient & easy - we don’t make it difficult for you to cancel or pause your delivery, because we know by getting it right you’ll choose to stay.

We also get that a subscription isn't for everyone, so you can also buy any of our products as a one-off purchase from our store.

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Sustainable and satisfaction guaranteed

Our razors are designed to last and to minimise waste. We use less plastic in our cartridges than any other brand we tried and our packaging is kind to the planet too.

We also offer a no-quibble guarantee on all of our products. If you're not completely satisfied for any reason, we will refund you in full.

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Man with facial hair shaving using brighter razor and shaving creme

"Perfect service and timely delivery…the product is spot on"

Graeme from Edinburgh. 5 ⭐ review on Trustpilot

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